The (nation) state's concern had been the development of citizens - social subjects whose identity was shaped by the goals of the state - and the preparation of a labour force serving the needs of a national economy and administration. That state was interested in cohesion, integration and homogeneity - however imperfectly realized. The globally framed interests of current versions of the market are neither about citizenship - shared social values, aspirations, dispositions - nor about the preparation of a labour force... Gunther Kress
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In the 1990s, the nation state was replaced by the global marketplace. The global marketplace cares nothing about cohesion, integration and homogeneity, but is highly interested in self-interest and transaction costs. This is why the global marketplace is all about globalization and free trade. The globalization or free trade idea is that we can incorporate different cultures and races into our own society.

People of different races and cultures will then create a society that is more efficient, productive and prosperous than before. On the other hand, most people believe that globalization and free trade bring economic prosperity and global peace.

Source: Multimodality: A Social Semiotic Approach To Contemporary Communication: Exploring Contemporary Methods Of Communication

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